WordPress & local SEO2026
Le Hook
Le Hook, Lille
Website for Le Hook, a gym in Lille: the venue, classes, coaches, schedule, pricing and booking a first session.
The client and the brief
Le Hook is a gym in the old town of Lille offering boxing, women’s boxing, MMA, grappling, kids’ classes, cross training and personal coaching. It needed a website presenting the full offer and turning visitors into members.
What was built
The site is organised around what future members search for: one page per discipline, a personal coaching page, the schedule, pricing and a dedicated flow to book a first session.
- One page per discipline (boxing, MMA, grappling, kids…)
- Schedule and pricing
- Trial session booking flow
- Pages optimised for local searches in Lille
Technical choices
WordPress with Elementor was chosen so the Le Hook team can update classes, prices and the schedule themselves. Each discipline has its own page, built for a specific search (boxing classes, MMA, personal coaching in Lille), rather than one generic page that ranks for nothing.
