Diag Ora

The client and the brief

Diagnostic ORA carries out the mandatory property inspections required for sales and rentals across the Lille metropolitan area. The goal: be found by owners exactly when they search for an inspection, and receive quote requests.

What was built

The site multiplies entry points on Google: one page per inspection, sale and rental packages, a price list and local pages for the main towns of the metropolitan area, with a quote form on the home page.

• One page per inspection type
• Sale and rental packages, price list
• About twenty local pages across the Lille area
• Quote form right on the home page

Technical choices

WordPress lets the firm manage its content independently. Most of the work is in the structure: one page per inspection and one page per town, each with tailored content, to appear on dozens of local searches instead of relying on the home page alone. The quote form sits right on the landing screen.